Select Page

Welcome To The Stapleford Report

My name is John Stapleford. I am the President of Econ First, which offers unique web market analysis that will bring more customers to your business.

Our one-of-kind service starts with gathering economic data that reveals current and future market conditions for your specific firm. The economic data then guides the digital marketing research and SEO/web presence analysis of your company, your competition, and your market sector or vertical. The result is actionable market intelligence that optimizes the customer traffic from your web based marketing.

We have decades of experience in combining economic analysis of spatially defined markets with web market research. Examples of our applied research is found in our blog and Knowledge Library depository. Abstracts are available to free subscribers, and complete articles can be accessed through paid subscription.

You can see explicitly how the optimum web marketing strategy integrates with the firm specific economic analysis in the attached detailed METHODOLGY statement. If you see the value added in our unique approach to generating a web marketing strategy, then complete the CONTACT form so we can discuss your needs and answer your questions with you.

Startup Survival Rates

Startup Survival Rates ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. Using Bureau of Census data, ECON First estimates business start-up survival rates. As the example below demonstrates, the data varies considerably by both state and major industry. AN EXAMPLE The most recent Census data on business dynamics ends in 2014. The following tables show five year survival rates as of 2014 for firms that started up in 2009, by the employment size of the firm at start-up. The first table...

read more

Tracking Sales

  ECON First believes that business success centers around knowing the economic and demographic characteristics of each unique primary market area. While business experience, insights and intuition are important, they are substantially advanced by hard data. ECON First recommends that businesses carefully track their monthly sales as a quick indicator of the state of demand in their primary market area. The bottom line is a simple graph.   AN EXAMPLE   Harold’s local trucking delivery service was unable to get a solid fix on the direction of its sales.   After obtaining 10 years of monthly sales data from Harold, ECON First rapidly provided a straight forward method for the effective...

read more

Register or Subscribe To Our Premium Service

EconFirst


The Stapleford Report is published by Econ First and demonstrates examples of the wide range of economic and digital market research done by our company.  The brief blogs help you to better understand ECON First‘s unique approach to building the optimal web marketing channels for individual firms. For questions or more insights, fill out our CONTACT form.